I’m a sucker for M&M’s—specifically, peanut M&M’s, the superior bite-sized chocolate snack. I’m not beyond stopping at a local pharmacy or bodega for that sweet sharing-sized bag with no intention of sharing it. But even I’m hesitant to wear the candy on my feet. Hershey, on the other hand, has teamed up with Adidas and M&M’s for some footwear that will have Hershey shaking in its (presumably) generic Nikes. The M&M’s shoes are utterly delectable.
The M&M’s x Adidas Forum Low 84 shoes are a collaboration between the two corporations. (This was initially shown at Design TAXI.) It’s a retro-style sneaker with a twist. The sneakers are a bright yellow color, similar to the bag that holds that ideal hoard of peanut M&Ms. They are, nonetheless, adaptable. Crocs have managed to maintain their popularity, owing to their ability to be customized with the perplexingly termed jibbitz. Don’t worry, Crocs-haters: these M&Ms aren’t them. They do, however, feature similar customisable accoutrements, such as lace, gems, and straps. They’re genuinely quite attractive.
The $150 M&M’s shoes were sold through Adidas’ CONFIRMED app. Unfortunately, the stylish sneakers are currently unavailable. But we’re hopeful that this is just the beginning of a long and profitable partnership between the two companies. After all, just because I prefer peanut M&Ms doesn’t mean I won’t try caramel, pretzel, or even an original M&M. They may be the perfect inspiration for Adidas’ next collection. Why stop there? Let’s take Skittles, Snickers, and the entire Mars with us. This is something that the corporation is involved in.