Drake’s company enters the sportswear market
One of the NBA’s most famous superfans is branching into the basketball apparel game. The Nike subsidiary of Canadian rap artist Drake, NOCTA, has shown a brand-new line with a basketball theme that will debut later this month.
The NOCTA Basketball Collection, which was made public on Wednesday, will include everything a hooper might want, from hoodies and DRI-fit tee shirts to headbands and arm sleeves. The collection does not contain any shoes.
The collection will be on sale on July 27th on the websites of NOCTA and Nike.
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For the entirety of his career, Drake has been an enthusiastic supporter of the sport. The four-time Grammy Award winner, a devoted Toronto Raptors supporter, received a championship ring from the team. On social media, he has displayed his own on-court abilities. Most notably, he shared a video of his kid Adonis playing basketball on a specially built court with Drake’s OVO logo on Instagram.
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